La Perla di Torino | The Company
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The Company


La Perla di Torino originated in the Borgo Rossini borough of the city of Torino from the experience of Sergio Arzilli. Working as a pastry chef in the family’s patisserie, he developed a love for cocoa and in 1992 decided to dedicate a special line of products to Torino, its adoptive city. The selected creations, starting from La Perla Nera chocolate truffle, the first product of the brand, soon encountered the approval of chocolate lovers, highlighting the regional flavours and quality of Piedmont.

The success of La Perla di Torino is to this day based on first-class selected ingredients, search for the finest recipes, care in the packaging, attention to details and the allencompassing continuous strive for innovation.

With time the brand has managed to convey the values of family tradition, artisanal quality and attention to the client both in Italy and abroad. The selected distribution of La Perla di Torino products on national and international territory stands as evidence of the competence and flexibility of the firm.

La Perla di Torino is a modern, dynamic and active company, in continuous evolution and expansion. Mainstays of the brand remain the passion for artisanal work and the values passed on by the founder, which the brand intends to shuttle from the borough to the world.


La Perla is a company narrating and selling quality.

Nowadays products’ history, quality and their traditions are a prerequisite for the food world clients, while the ability to sell these values on the market is what makes a difference.

Original recipes, packaging thought out in the minimum detail, innovative use destinations make La Perla products a point of reference for its shops and the final client.

Brand and products chosen knowingly, not passively because of their wide distribution.

A company ever present in the most distinctive events of the design, fashion, literature and art worlds, where food is both culture and fashion.

La Perla has an ambitious mission: to be both in Italy and abroad the recognized brand for chocolate truffles, following the traditional piedmontese recipe, adapted to modern-day flavours and trends.