E-commerce orders: consumption changed at the time of Covid-19

E-commerce orders: consumption changed at the time of Covid-19
21 April 2020 La Perla di Torino

Even if it was a different Easter, everyone tried to carve out a moment of happiness on this day to celebrate and what better ritual than to bring eggs and colombe on the Easter table? This explains why La Perla di Torino recorded + 800% of orders in its online shop during this period. The new habits of Italians have in fact led to a change in consumption styles and a clear preference for online shopping, which for companies has translated into a substantial reorganization of structural assets and working methods in record time.

This year with Easter we received a really high number of requests that surprised our expectations and led us to question our work organization“, confirms Valentina Arzilli, Marketing Manager of the company. “E-commerce is a tool in which we believe very much and which for eight years has been an important sales channel for us but I am really proud of the result that we managed to achieve in this emergency situation, remaining faithful to our handmade soul: we have worked up to last to be able to deliver Easter eggs and write special greeting cards by hand“.

Not only e-commerce, to offer an extra service and to be able to guarantee a widespread delivery in a few hours La Perla di Torino has also activated delivery services with Deliveroo and Cosaporto in its city, through which it has proposed special Easter boxes, thanks to a proposal that always take care of quality and details. An interesting detail is that for many of the orders received, a request for a greeting card has been added, to send a sweet thought to families and friends: a way to feel close even if at distance, during this particular Easter.