La Perla di Torino wins the Save The Brand 2020, an event dedicated to Italian Food & Beverage companies and entrepreneurs that was held for the first time in a web edition.
During the prizegiving, those companies that distinguished themselves for the value that over the years have managed to build around the brand, were recognized, identified both by the editors of Foodcommunity.it and by the LC Publishing Group Research Center with criteria which, in addition to economic performance, included innovation, internationalization, branding and communication strategies, the ability and speed to capture demand trends.
La Perla di Torino was awarded within the category “Processing of chocolate” with the following motivation:
The artisan chocolate company has been able to evolve and grow over the years, becoming increasingly structured in a company dimension with 70% of female employees.
The award was collected by Valentina Arzilli, the company’s Marketing Manager.