A personalized shopping experience to its customers, even remotely and despite the lockdown. Thus was born the figure of the Personal Shopper in videocall, or a person of the sales team physically present in the shop in Via Catania 9 in Turin and available to show the customer assortment, gift pack and give advice by simulating the purchase in the store.
Through a simple call it is in fact possible to see a sales employee appear on your smartphone, be transported virtually between the aisles of the shelves in the shop and be assisted in the choice of chocolate and sweets, without extra costs.
A service widely used in the fashion sector, which begins to gain interest even in the quality food sector by those who need advice on choosing a gourmand gift, or simply help to remember a purchase made previously, and which at the same time allowed the La Perla di Torino brand to maintain the human and family dimension that makes it unique.
An initiative that will not end with the start of phase 2, but that will continue to respond to the needs of those who prefer to buy from home or those who have simply acquired new habits during the lockdown and do not want to change them.