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La Perla Coffee Experience

The pleasure of pairing premium coffee with our signature Chocolate Truffles? At the La Perla di Torino store on Via Catania 9, you can enjoy a true tasting experience guided by our expert Coffee Specialists, who serve daily creations made with Lavazza’s Reserva de ¡Tierra! blends—from a perfectly crafted espresso to exclusive “Caffè Golosi”, recipes created using our finest chocolate products.

The Project

At the La Perla Coffee Experience corner, visitors can taste and purchase La Reserva de ¡Tierra!, Lavazza’s premium line of sustainable coffees, carefully selected and blended to express the full character of their origins. Ground and packed on the spot, every cup guarantees freshness and authenticity.

But this is more than just a coffee tasting and retail space: it’s an educational experience, a place where coffee culture meets fine chocolate craftsmanship. Every month, our Coffee Specialists present a new “Caffè Goloso”, an exclusive recipe made with our Chocolate Truffles and Spreads—a celebration of flavor and creativity.

Caffè Goloso

Caffè Goloso is a delightful creation by our Coffee Specialists: an espresso enriched with our signature Spreads, whipped cream, and—depending on the recipe—other irresistible ingredients. Try them all!

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la perla di torino negozio coffee

La Reserva de ¡Tierra!

All coffee blends offered at our Via Catania 9 store in Turin are available ground for Espresso, Moka, or Filter methods. Taste the different La Reserva de ¡Tierra! blends, then choose your favorite—our Coffee Specialists will grind it fresh and package it in convenient 250g pouches to preserve its full aroma and flavor.

La Perla Coffee Experience is a celebration of coffee and its origins, reviving the spirit of traditional neighborhood coffee roasteries, reimagined in a contemporary format that blends high-quality offerings with the social and environmental responsibility vision of Fondazione Lavazza.

The Blends

¡Tierra! is a project launched by Lavazza in 2002 to support the social and economic development of local coffee-growing communities by promoting sustainable agricultural practices. Initially active in Colombia, Honduras, and Peru, the project has since expanded globally, involving entire farming families committed to responsible coffee cultivation.

la perla di torino coffee experience colombia

Colombia – 100% Arabica
Sweet and aromatic, with a rich body

A refined blend of the best washed Arabicas, Lavazza’s take on Colombian excellence. It offers a perfect balance of tropical fruit, lime zest, and jasmine notes, with a full body and a naturally sweet finish.
100% sustainable coffee from Lavazza Foundation-supported farms.

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Cuba Arabica & Robusta
Balanced and distinctive

A blend that balances washed Arabica and Robusta beans, enriched with 72-hour fermented Robusta, revealing delicate cocoa notes and a sweet aftertaste.
100% sustainable coffee from Lavazza Foundation-supported farms.

la perla di torino coffee experience brasile

Brasile Blend
Bold personality, smooth flavor

A premium blend made from selected natural and semi-washed Arabicas and Conillon, a high-quality washed Robusta variety. The result is an espresso with bold intensity and a perfect harmony of dark chocolate, hazelnut, and cane sugar notes.
100% sustainable coffee from Lavazza Foundation-supported farms.